2:10 AM
Kenz
India among the few countries to continue with the service
Nokia had launched its Ovi Music Store with much hope and fanfare, as a direct competitor to Apple's iTunes. It was known for the free music bundles, restricted to limited number of songs for cheaper Nokia phones and unlimited downloads for a year bundled with the more expensive phones. It seems a lack of response has prompted Nokia to cease the free music bundle in 27 countries. Fortunately, Indians will continue enjoying the free music subscription service.
The main reason for this move was a lack of user interest, which in turn can be blamed on the convoluted DRM implementation, which doesn't allow for the music to be moved from one device to another. Apple iTunes was prudent enough to stop its DRM system years back, which is why it's still thriving today, while Nokia has to cut down on the same.
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